The heart behind Kidkit

A mother's love, an uncompromising standard, and a world built entirely for the little ones.

Jana, the founder of Kidkit by Jana, holding balloons in her kiosk
Our Story

It began with one mother's vision

In 2019, Jana — a Lebanese woman, wife, and mother — arrived in Kinshasa. As she looked for ways to enrich her own children's growth, she recognised a profound need for premium, inspiring, and safe play essentials that met strict European standards.

Driven by this vision, Jana set out to create a world dedicated entirely to the little ones. In 2020, she launched her business and deliberately named it kidkit — a clear, powerful message that this brand is exclusively, completely, and unapologetically for kids.

From humble beginnings to big milestones

A journey of heart & growth

2019

A need is recognised

Jana arrives in Kinshasa and sees a gap: premium, safe, inspiring play essentials held to strict European standards.

2020

Kidkit is born

Built from the heart of her home, Jana does everything herself — working right on the floor, infusing every product, curation and setup with her personal touch, all while staying close to her children.

2025

The first kiosk opens

A major leap forward — Jana opens her very first retail kiosk, bringing Kidkit closer to the community that embraced her vision.

2026

Kidkit by Jana

In July 2026 the brand evolves into Kidkit by Jana — a direct reflection of her hands-on devotion, now a vibrant kiosk concept and premier events agency famous for its creative workshops.

An international elite team

Rooted in Kinshasa, powered by a global network

A sophisticated international infrastructure ensures world-class standards in every product and event.

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Design & Strategy
Italy

Our collections, creative concepts and brand design are curated by our Principal Marketing Consultant in Italy — meticulously selected from Europe's design capital to be trendsetting, safe, and of elite quality.

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Digital & Engagement
Lebanon

Our digital ecosystem, social strategy and global communication are led by our Digital Marketing Lead in Lebanon — keeping our community connected, inspired and engaged.

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On-the-Ground Execution
Congo

Backed by this global network, Jana leads a passionate local team in Kinshasa to bring these international designs and premium events to life — flawlessly.

Mission, Vision & Values

What guides every choice we make

Our Mission

To elevate the standards of childhood play and celebration in the DRC — delivering curated, high-quality European goods through accessible kiosks, and designing unforgettable, immersive event experiences for families.

Our Vision

To become the leading name in children's retail and events across the RDC and beyond — scaling our kiosk model throughout Kinshasa, expanding nationwide, and ultimately launching our own signature line, proudly designed in Italy.

Our Promise

Whether it's a curated item at our kiosk or a bespoke birthday event, safety and premium European standards guide every single decision we make.

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Global Excellence

European design precision, Lebanese digital innovation, and Congolese market expertise — combined into a world-class experience.

Creative Innovation

We don't just sell items — we design experiences, staying at the forefront of children's entertainment and aesthetics.

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Ambition & Growth

From a local kiosk to international expansion, we believe in scaling joy without boundaries.

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Uncompromising Quality

Safety and premium European standards guide every curation, every setup, every celebration.

The Future · A sneak peek into tomorrow

Beyond sourcing — we are creating

We're thrilled to be developing Kidkit's own exclusive line of children's products. Envisioned and meticulously crafted by our design team in Italy, this collection will blend European artistic heritage with the joyful spirit of our global community.

Designed in Italy · Stay tuned.

Be part of the story

Visit our kiosk or plan a celebration with Jana and her international team.

Chat with Jana